Brian Shoemaker

Creator of fine <HTML> products and services, amateur triathlete

Hi, I'm Brian and I am the Senior Director of Innovation for Life Time. I think the only right answer to the question "Who wants to ride bikes?" is "Yes!". At Life Time I lead the Labs team, where we experiment with everything from wearables to face recognition to Internet of Things in our fitness clubs. Outside of work and riding I enjoy running, skiing, traveling with the family and board games. After 18 years in Minnesota I've come to think the Twin Cities metro is a great place to live.

about me...

Twitter

Mar 18 Why YKK zippers are the brown M&Ms of product design: look at the little details to judge overall gear quality theprepared.com/blog/why-ykk-z…

Feb 19 We’re now using Linux on Mars. twitter.com/0x30n/status/1…

Books

The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz
The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz

By Erik Larson.
Started on April 3rd 2021.

How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need
How to Avoid a Climate Disaster: The Solutions We Have and the Breakthroughs We Need

By Bill Gates.
Finished on March 28th 2021.

Photos scroll right

Training

In the past 30 days...

Swim Miles

12

Bike Miles

491

Run Miles

93

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Race Results last ten

Name Date Location Age Gender Overall Time
Life Time Indoor Triathlon 01/05/2020 Eagan, MN 1 / 14 2 / 39 2 / 89 1:00:00
Surly Trail Loppet Half Marathon 09/21/2019 Minneapolis, MN 14 / 95 63 / 313 71 / 514 1:54:59
Chequamegon 40 09/14/2019 Hayward, WI 78 / 362 237 / 1265 248 / 1382 3:00:04
Life Time Minneapolis Triathlon * 07/13/2019 Eagan, MN 7 / 32 45 / 325 58 / 567 1:23:41
Grandma's Marathon 06/22/2019 Duluth, MN 60 / 352 668 / 3404 921 / 6356 3:19:38
Stillwater Half Marathon 05/25/2019 Stillwater, MN 2 / 55 8 / 229 8 / 464 1:27:35
Life Time Indoor Triathlon 01/27/2019 Eagan, MN 1 / 18 1 / 35 1 / 73 1:00:00
Surly Trail Loppet Half Marathon 09/22/2018 Minneapolis, MN 4 / 85 36 / 296 39 / 491 1:36:40
Chequamegon 40 09/15/2018 Hayward, WI 66 / 222 378 / 1669 406 / 1863 3:13:46
Ironman 70.3 Boulder 08/04/2018 Boulder, CO 27 / 251 179 / 1635 238 / 2604 5:12:58