Hi, I'm Brian and I am the Senior Director of Innovation for Life Time. I think the only right answer to the question "Who wants to ride bikes?" is "Yes!". At Life Time I lead the Labs team, where we experiment with everything from wearables to face recognition to Internet of Things in our fitness clubs. Outside of work and riding I enjoy running, skiing, traveling with the family and board games. After 16 years in Minnesota I've come to think the Twin Cities metro is a great place to live.

about me...

Twitter

Jun 30 Wow. 😮 twitter.com/tzaferes/statu…

Jun 18 Mix equal parts cold brew coffee with coconut La Croix. I can’t recall who turned me in to this combination, but this is my go-to afternoon coffee in the summer. pic.twitter.com/QMYwdc3TqR

Jun 15 Remembering Gabriele Grunewald, Who Ran For Herself and Others wired.com/story/remember…

Read This

Triathlons Fight Decline and Seek Ways to Attract the Young - nytimes.com

Remembering Gabriele Grunewald, Who Ran For Herself and Others - wired.com

Garmin’s Biggest Competitor Is Their Own Software Instability - dcrainmaker.com

Will Mining Destroy America's Most Popular Wilderness? - outsideonline.com

For some national politicians, over-the-top competition isn’t limited to elections. The relentless drive that powers a campaign serves some politicians just as well in the weight room, on the basketball court or in the Ironman. - washingtonpost.com

Books

Photos scroll right

In the past 30 days...

Swim Miles

Bike Miles

Run Miles

Race Results last five