Brian Shoemaker

Creator of fine <HTML> products and services, amateur triathlete

Hi, I'm Brian and I am the Senior Director of Innovation for Life Time. I think the only right answer to the question "Who wants to ride bikes?" is "Yes!". At Life Time I lead the Labs team, where we experiment with everything from wearables to face recognition to Internet of Things in our fitness clubs. Outside of work and riding I enjoy running, skiing, traveling with the family and board games. After 18 years in Minnesota I've come to think the Twin Cities metro is a great place to live.

about me...

Twitter

Mar 18 Why YKK zippers are the brown M&Ms of product design: look at the little details to judge overall gear quality theprepared.com/blog/why-ykk-z…

Feb 19 We’re now using Linux on Mars. twitter.com/0x30n/status/1…

Read This

What I Learned at a Dodge City Meatpacking Plant - theatlantic.com

The Lab-Leak Theory: Inside the Fight to Uncover COVID-19’s Origins - vanityfair.com

The Traveler and His Baggage - damninteresting.com

Millions Are Saying No to the Vaccines. What Are They Thinking? - theatlantic.com

The Activists Who Embrace Nuclear Power - newyorker.com

Books

Project Hail Mary
Project Hail Mary

By Andy Weir.
Started on May 29th 2021.

The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz
The Splendid and the Vile: A Saga of Churchill, Family, and Defiance During the Blitz

By Erik Larson.
Finished on May 28th 2021.

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Training

In the past 30 days...

Swim Miles

17

Bike Miles

478

Run Miles

122

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Race Results last ten

Name Date Location Age Gender Overall Time
Life Time Indoor Triathlon 01/05/2020 Eagan, MN 1 / 14 2 / 39 2 / 89 1:00:00
Surly Trail Loppet Half Marathon 09/21/2019 Minneapolis, MN 14 / 95 63 / 313 71 / 514 1:54:59
Chequamegon 40 09/14/2019 Hayward, WI 78 / 362 237 / 1265 248 / 1382 3:00:04
Life Time Minneapolis Triathlon * 07/13/2019 Eagan, MN 7 / 32 45 / 325 58 / 567 1:23:41
Grandma's Marathon 06/22/2019 Duluth, MN 60 / 352 668 / 3404 921 / 6356 3:19:38
Stillwater Half Marathon 05/25/2019 Stillwater, MN 2 / 55 8 / 229 8 / 464 1:27:35
Life Time Indoor Triathlon 01/27/2019 Eagan, MN 1 / 18 1 / 35 1 / 73 1:00:00
Surly Trail Loppet Half Marathon 09/22/2018 Minneapolis, MN 4 / 85 36 / 296 39 / 491 1:36:40
Chequamegon 40 09/15/2018 Hayward, WI 66 / 222 378 / 1669 406 / 1863 3:13:46
Ironman 70.3 Boulder 08/04/2018 Boulder, CO 27 / 251 179 / 1635 238 / 2604 5:12:58

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