Brian Shoemaker

Creator of fine <HTML> products and services, amateur triathlete

Hi, I'm Brian and I am the Senior Director of Innovation for Life Time. I think the only right answer to the question "Who wants to ride bikes?" is "Yes!". At Life Time I lead the Labs team, where we experiment with everything from wearables to face recognition to Internet of Things in our fitness clubs. Outside of work and riding I enjoy running, skiing, traveling with the family and board games. After 18 years in Minnesota I've come to think the Twin Cities metro is a great place to live.

about me...

Twitter

Mar 18 Why YKK zippers are the brown M&Ms of product design: look at the little details to judge overall gear quality theprepared.com/blog/why-ykk-z…

Feb 19 We’re now using Linux on Mars. twitter.com/0x30n/status/1…

Books

The Spy and the Traitor: The Greatest Espionage Story of the Cold War
The Spy and the Traitor: The Greatest Espionage Story of the Cold War

By Ben Macintyre.
Started on June 21st 2021.

Project Hail Mary
Project Hail Mary

By Andy Weir.
Finished on June 21st 2021.

Photos scroll right

Training

In the past 30 days...

Swim Miles

4

Bike Miles

404

Run Miles

24

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Race Results last ten

Name Date Location Age Gender Overall Time
Ironman 70.3 Des Moines 06/20/2021 Des Moines, IA 58 / 288 263 / 1490 327 / 2353 3:52:11
Life Time Indoor Triathlon 01/05/2020 Eagan, MN 1 / 14 2 / 39 2 / 89 1:00:00
Surly Trail Loppet Half Marathon 09/21/2019 Minneapolis, MN 14 / 95 63 / 313 71 / 514 1:54:59
Chequamegon 40 09/14/2019 Hayward, WI 78 / 362 237 / 1265 248 / 1382 3:00:04
Life Time Minneapolis Triathlon * 07/13/2019 Minneapolis, MN 7 / 32 45 / 325 58 / 567 1:23:41
Grandma's Marathon 06/22/2019 Duluth, MN 60 / 352 668 / 3404 921 / 6356 3:19:38
Stillwater Half Marathon 05/25/2019 Stillwater, MN 2 / 55 8 / 229 8 / 464 1:27:35
Life Time Indoor Triathlon 01/27/2019 Eagan, MN 1 / 18 1 / 35 1 / 73 1:00:00
Surly Trail Loppet Half Marathon 09/22/2018 Minneapolis, MN 4 / 85 36 / 296 39 / 491 1:36:40
Chequamegon 40 09/15/2018 Hayward, WI 66 / 222 378 / 1669 406 / 1863 3:13:46